About Lulo

Our mission is to make it easy for families to put more food on the table every month.

We build tools that enhance the social safety net and we’re starting with the Supplemental Nutrition Program for Women, Infants, and Children, or WIC.

We aim to turn over one billion in WIC benefits that go unredeemed each year into food on the table for families and dollars for local businesses.

We envision a future where families of all backgrounds can redeem all of their WIC food benefits in a way that respects their time, dignity, and culture.

At Lulo, our digital infrastructure is reducing barriers to food access, tackling the time tax on caregivers, and reimagining benefits systems in a scalable, human-centered way.

Our Impact


Built with over 100 WIC families, the Lulo app leverages participatory design principles to build an impactful and delightful tool.

Families using Lulo show increases in WIC benefits redemption of 6% points and over 90% report significant time savings. On average families save 27 minutes per WIC shopping trip thanks to Lulo.

Learn more about how the Lulo app is empowering families to access more food, build confidence, and ensure healthy futures for their children in our Impact Brief.  

Nzyah, A Lulo Mom

“You don’t know how helpful this is for people who really just give up sometimes trying to read long lists of eligible foods…

My mom used to do the shopping for me and now this is just - Lulo is such a pretty way to finally understand what I am doing.”

Meet the Team


  • EXPERT

    Dani is a former bureaucrat with policy and practitioner backgrounds in basic needs security and social benefits. She draws from extensive lived experience navigating bureaucracy to facilitate benefits access throughout NYC.


  • PRODUCT

    Sarah is a product manager with 3+ years of experience working on a mobile app, Providers, that 5 million SNAP and WIC households use each month to manage their benefits.


  • ENGINEERING

    Rye is a full-stack software engineer who spent 5+ years building financial tech products to support migrants in building wealth across international borders.


  • DESIGN

    Unnati is a product designer specializing in participatory and co-design research practices. She holds a MFA in Design & Technology with a minor in Civic Service Design from Parsons School of Design