Engage families with WIC directly

Connect with families, build loyalty, and make it easy for families with WIC to discover your products.

Get In touch
  • Two people shopping in a grocery store aisle, one woman examining a chocolate bar while the man beside her looks on.

    Reach a consistent customer

    Tell your story and build loyalty with the key family decision-makers as they form habits in a new phase of life.

  • A young girl with dark hair and bangs smiling while holding a glass of milk at a table with a large bowl of salad, a bowl of apples, and other breakfast foods. An older woman is sitting across from her, partially visible.

    Help families discover your eligible products

    With Lulo, you can let families know when your products are approved for WIC in their state.

Our Approach

Involve

We build tools designed by and for WIC participants that save them time and energy.

Maximize

We help WIC participants fully redeem all of their benefits each month.

Connect

We enable brands to meet their communities online and increase sales.