$1,000+ in healthy food each year, FREE.

If you're part of the WIC (Women, Infants, Children) program, Lulo helps you make the most of it for your family.

A close-up of fresh, ripe red strawberries with green leaves and stems.
A close-up of multiple fresh apricots with orange-yellow skin.
Dark green leaves with visible veins, overlapping each other, creating a dense foliage appearance.
Close-up of a wooden spoon filled with red rice grains, surrounded by more rice grains on a surface
Close-up of split green and white lentils.
Close-up of creamy light brown peanut butter with swirled texture.
Several pieces of white cheese on a white surface.
Close-up of fresh green arugula leaves.
A bunch of ripe, red tomatoes with green stems.
Close-up of cubed fudge topped with sea salt on a wooden surface.
Close-up of several apples with different colors, including yellow, red, and green, on a dark surface.
Carton of five eggs with one cracked open showing the yolk inside.
Slices of multigrain bread with seeds on a white plate.
Close-up of fresh blueberries with dark blue and purple hues.
A family in a kitchen, with two children and an adult man, smiling and engaging in a conversation, during what appears to be a celebratory moment.

What is WIC?

The WIC program was created to help low income pregnant people and children up to age 5 access the food, nutrition, and social supports crucial for healthy development. WIC provides families with:

  • Food package that could include baby formula, baby food, milk, juice, cereal, eggs, whole grains - and more!

  • $26-$52 in a cash value benefit (CVB) for fresh fruits + veggies each month

  • Nutrition and lactation counseling in multiple languages

  • Referrals to SNAP, Medicaid, and other resources our families need to thrive

How does Lulo help?

WIC is worth over $1000 a year but it can be hard for families figure out what to get in store. Families are leaving behind $1 billion in food each year. Lulo is changing that.

Mobile phone screen displaying a WIC approval certificate for Sara Lee 100% Whole Wheat bread, including a barcode, item number, and instructions to check if the item is in the food package for purchase.

Save time shopping each month and maximize benefits.

Mobile app screen showing a section about whole grains, featuring a loaf of sliced bread, with recommendations for brand options like Sara Lee, Arnold, Pepperidge Farm, and Nature's Own.

Discover high-quality WIC-approved items.

A mobile phone screen displaying a web page titled 'WIC Resources.'

Find tips and resources, such as free diapers and crib programs.